If the answer is not yet, you should consider doing so sooner than later. Especially if your business is local in nature, and you have at least one physical location, hopefully verified by Google.
A well-optimized web site will convert more and rank higher in the search engines. However, that’s only half of the equation. If you have your website well-optimized and you’ve invested considerably amount of time and resources to get it up in “mobile speed score”, but then you’re neglecting your local listings on the other end of the spectrum, you are not helping your business establish a healthy positive digital footprint let alone ensure market domination.
Given that today’s business world changes so rapidly, to keep up, it’s essential you build websites that drive organic growth. Marketing through local listings (also known as local citations) can have a major impact on your local SEO, and overall SEO efforts. For that reason, you should keep your local listings up-to-date and make sure the NAP’s are consistent with all your local citations (“NAP” stands for your name, address, and phone number on sites).
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