Is it better to have multiple social media accounts?
Many of our clients ask us this question when they want to create a marketing campaign to target a new audience.
Should I develop new social media profiles or use the existing accounts?
There're not right or wrong answers. It all depends on the details of each campaign and their specific goals. In other words, each case is different.
To show the pros and cons of each approach, we've created this table:
| Different Accounts | Same Accounts | |
| Geo Targeting | High | Medium |
| Authority, Trust, Username Strength | No authority is inherited | A part of authority is inherited |
| Visibility | Low (Short-Term) | High (Short-Term) |
| Admin Costs + Efforts | Medium-High | Low |
| Design & Structure Freedom | Very high | Medium-High |
Accelerate the results of your social media strategy by partnering with Hispanic Market Advisors®. View our social media plans.
